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Beachhut

Prepared for Bird & Bird

Future Positive

A communications strategy for Bird & Bird Ireland.

May 2026

How we see you

A small footprint, but every piece counts.

2.7%

Share of voice in Irish legal media

Mason Hayes Curran holds 24.3%. Johnson Hanna 3.2%. Material headroom.

19/22

Tier 1 pieces. All positive.

Big-6 coverage is high-volume but ~35% negative. Bird & Bird's is strategic, not noise.

Two forces

Convention and uncertainty

Irish legal coverage skews "men in suits". The cultural mood skews anxious. Both can be turned to advantage.

The opening

Future Positive

Place Bird & Bird alongside the people, businesses and ideas shaping Ireland's next decade.

The Audit

Volume vs reach. You punch above your weight.

Twelve months of competitor coverage across Irish tier-1 media. Big-6 firms own the volume. Bird & Bird sits 7th on article count, but 4th on actual audience reach.

ARTICLE VOLUME

Tier-1 Irish coverage, 12 months

Mason Hayes & Curran 268 A&L Goodbody 253 Arthur Cox 204 McCann Fitzgerald 155 Matheson 101 Johnson Hana 35 Bird & Bird 30 Maples 26 Harvey 16 Browne Jacobson 14

AVERAGE REACH (UVM)

Unique visitors per month across coverage

McCann Fitzgerald 5.0M Arthur Cox 4.0M A&L Goodbody 3.7M Bird & Bird 3.0M Johnson Hana 3.0M Mason Hayes & Curran 1.7M Matheson 1.3M Maples 690K Harvey 535K Browne Jacobson 259K

7th in volume. 4th in reach. Bird & Bird's coverage is already higher-quality than its size suggests. The brief is to scale this up, not start from scratch.

The Ask

Build profile. Build reputation. Attract new partners.

PRIMARY

Brand awareness and stakeholder relationships, fast.

Two macro forces shape the path: convention in legal media, and the cultural climate of uncertainty. Future Positive turns both to your advantage.

FLOWS FROM IT

Partner attraction. M&A profile. New business.

The people you most want to hire are the people who notice firms that show up. Lateral partners join firms with a voice. Corporate clients hire firms they recognise.

The Approach

Three plays. One sustainable engine.

01 · Index

Future Positive Index

A quarterly Bird & Bird-owned confidence index. Five potential pillars: Innovation & IP, AI & regulation, Investment confidence, Sustainability transition, Cyber & digital trust. One annual flagship report; 3-5 spin-off stories per quarter.

Tap for a sample headline →

02 · Media

Press office engine

Targeted coverage, reactive commentary, op-eds and thought leadership. Four pieces of longform per quarter aimed at trade and sectoral media. The Index gives every quarter a fresh hook with proprietary data behind it.

03 · Events

Networking roundtables

Two in-person roundtables over 12 months. Max 30 attendees: clients, media, public officials, industry peers. Themes from the Index pillars: AI regulation, digital health, sustainability, IP-in-AI.

Media Examples

Outlets we'd target across Irish business, tech and legal media.

Note: this list is non-exhaustive.

IRISH BUSINESS

  • The Irish Times
  • Business Post
  • The Currency
  • Irish Independent

BROADCAST & CONSUMER

  • RTE
  • Newstalk
  • Irish Examiner
  • Today FM

TECH & INNOVATION

  • Silicon Republic
  • TechCentral
  • The Sunday Business Post Tech Awards

LEGAL

  • Law Society Gazette
  • Irish Legal News

Creative Content

Six content disciplines, deployed as the story demands.

OPPORTUNITY SPOTTING

Real-time monitoring for moments where Bird & Bird's voice belongs in the conversation.

THOUGHT LEADERSHIP

Bylined pieces and op-eds positioning partners as authorities on AI, IP, M&A and regulation.

CORPORATE PROFILING

Partner and firm features in business and legal press, building reputational depth and lateral-hire appeal.

DATA-LED INSIGHTS

Original research and proprietary data (the Future Positive Index) turned into earned-media moments.

COMMENTARIES

Reactive comment on regulatory changes, market moves, transactions and competitor news.

ANNOUNCEMENTS

Partner hires, transactions and firm news shaped for tier-1 business and legal pickup.

Pricing & KPIs

Dedicated team. Concrete deliverables.

€6k

Monthly retainer

Strategic media relations + Future Positive Index. Ireland only.

+ menu

Project-based add-ons

Roundtables, flagship Index report, bespoke research. Priced per project.

RETAINER SCOPE

  • ◆  Dedicated account team (AD + AM + AE)
  • ◆  Future Positive Index quarterly build & release
  • ◆  Strategic media relations + reactive commentary
  • ◆  Thought leadership and op-ed placements
  • ◆  Journalist relationship development
  • ◆  Spokesperson media training (Mary Calpin, ad-hoc)
  • ◆  Daily news monitoring + monthly reporting
  • ◆  Crisis-comms standby

QUARTERLY KPIs

1x

Future Positive Index moment

Quarterly release with tier-1 Irish media pickup.

4x

Strategic placements

Tier 1 + trade across Irish business, tech and legal media.

Share-of-voice lift

Baseline 2.7%. Target meaningful quarter-on-quarter uplift against top-5 Irish firms.

Pricing valid until 30 May 2026. Fees quoted exclusive of VAT.

About Beachhut

15 years inside tech.

Founded in Dublin by Paul Hayes. Now in Dublin, Belfast, London and Amsterdam.

We specialise in earned media for tech, fintech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.

What sets us apart: we understand tech.

No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.

Dublin (HQ) Belfast London Amsterdam

15 yrs

in tech communications

4 cities

Dublin, Belfast, London, Amsterdam

Earned

media-first, no paid amplification

Sector

tech, fintech, medtech, AI, mobility

Client Roster

Pioneers in their verticals, leaders in their sectors.

From supporting first-time to serial entrepreneurs, we have been in the trenches with some of the world's fastest-growing tech start-ups and scale-ups.

Coinbase
Monzo
SumUp
CleverCards
Ubotica
Equal1
Manna
Partsol

Across FinTech, Emerging Tech, Mobility, AI & Health-tech, plus events partnerships with Dublin Tech Summit and HumanX.

Selected Coverage

Tier 1 placements across the announcement cycle.

Irish Times. Business Post. Newstalk. RTE. Irish Independent. The Currency. Sifted. Financial Times. Reuters. From announcement amplification to expert commentary to executive profiling. Click any clipping to enlarge.

Op-Ed

Op-Ed Placement

Funding Announcement

Funding Announcement

Corporate Profiling

Corporate Profiling

Event Coverage

Event Coverage

CEO Profile

CEO Profiling

Expansion and Growth

Expansion & Growth

Partnership Announcement

Partnership News

Profile Interview

Profile Interview

Data-led Coverage

Data-Led Insight

Expert Commentary

Expert Commentary

Your Account Team

Senior people. Full bios.

Stephen Mangan

Stephen Mangan

Senior Account Director

Dublin

Strategy lead. Previous legal comms with Taylor Wessing Ireland. Authored the Future Positive strategy and runs the account day-to-day.

Alexandra Chan

Alexandra Chan

Senior Account Manager

London

Day-to-day media relations and journalist development. Bachelor's in Law from Queen's University Belfast. Drives the press office and owns the placement pipeline.

Rosie Mullen

Rosie Mullen

Account Executive

Dublin

Execution and outreach. Quarterly Index build, daily monitoring, monthly reporting, supporting Stephen and Alex on placements.

Your Strategic Team

Founder-led. Always in the room.

Paul Hayes

Paul Hayes

Founder

Dublin

One of the best-connected people in the Irish tech ecosystem. Drives strategy across Beachhut's tech-client portfolio. Shaped the early messaging for Havok and Demonware. Mentored 150+ startups via Launchpad, DCU Ryan Academy and Dogpatch Labs. Irish Co-ordinator of the European Association of Communication Directors.

Niall McLoughlin

Niall McLoughlin

CEO

Dublin

20+ years across comms and non-profit leadership. Started at Fleishman Hillard. Founded his own PR consultancy, Ross Communications. Former CEO of the Irish Youth Foundation and World Vision Ireland. Brings the discipline of cause-led campaigns and CEO-level reputation work to every Beachhut account.

Case Study

Coinbase

European PR for the most trusted crypto platform.

European PR for the world's most trusted crypto platform.

Mainstream and Web3 media across the UK, Germany, France, Ireland, Netherlands, Spain, Italy, the Nordics. Built country-lead profiles, amplified regulatory wins, established trust in new markets.

Selected coverage · click to expand

Coinbase coverage
Coinbase coverage

PR OBJECTIVES

  • Profile country leads as authorities on the future of crypto and finance.
  • Amplify company news on regulation and global expansion.
  • Establish trust in new markets via product and impact narrative.

Case Study

Monzo

Irish market launch for the UK's leading digital bank.

Irish market launch for the UK's leading digital bank.

On the account since Monzo's 2025 Irish launch. Positioning as ultra-safe challenger bank, elevating leadership profile, projecting product and ambition across Irish financial, tech and consumer media.

Selected coverage · click to expand

Monzo coverage
Monzo case study

PR OBJECTIVES

  • Position Monzo as ultra-safe across financial, tech, business, consumer outlets.
  • Elevate leadership profile through strategic storytelling about Monzo's senior team.
  • Project product and ambition via targeted campaigns highlighting cutting-edge offering.
Beachhut

Ready when you are.

Five steps to live.

1Review. 2Agree start date. 3Contract shared. 4Messaging / strategy session and ways-of-working call. 5Share relevant collateral: case studies, data, thought-leadership angles, company roadmap.
The Irish Times Technology

Future Positive Index · Q1 sample release

Irish patent registrations up two-fold on last quarter amid global AI surge, Bird & Bird Index finds

A doubling in AI-related filings to the IPOI signals that Irish innovators are racing to protect their position even as the wider regulatory picture remains unsettled, according to the inaugural Future Positive Index from law firm Bird & Bird.

By Technology Editor · 4 min read

2x

Quarter-on-quarter rise in Irish patent registrations

61%

of new filings cite an AI-related component

+34%

YoY in life-sciences and medtech IP filings

"What we are seeing is a quiet acceleration," said a partner at Bird & Bird Ireland. "While the global conversation about AI is dominated by hype and policy uncertainty, Irish innovators are doing the practical work of protecting their inventions. The doubling in patent activity this quarter is the clearest signal yet that the next wave of Irish technology is already being built."

The Future Positive Index, which tracks Irish sentiment and activity across five pillars (Innovation & IP, AI & regulation, Investment confidence, Sustainability transition, and Cyber & digital trust), draws on data from the Intellectual Property Office of Ireland, Enterprise Ireland, IDA Ireland, the CSO and PitchBook...

Illustrative example only. Not actual published coverage. Designed to show the kind of media moment a quarterly Future Positive Index release would create.